archiveChurch Growth

communicationsstrategy

Stop Buying Church Marketing. Start Building Inviters.

Most churches are overspending on visibility and under-investing in invitations. In the late 1900s 😉 I ran a dot-com back when saying “I run a dot-com” got you a seat at the cool table. We obsessed over our branding. Fancy logo. Perfect domain. Debated five kinds of red like our...
strategy

Stop Saying the Attractional Church Is Dead

Let’s start with a confession. I’ve misdiagnosed “dead” more times than I care to admit…more than a coroner in a zombie movie marathon. I have this bad habit of declaring the demise of trends that are, in fact, quietly entering their prime. I thought podcasts were “saturated” back in 2013...
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