2 Critical Reasons Christmas is Strategically Important to Growing Churches
Christmas is coming! Don’t miss one of the best opportunities to connect with people and grow your church in a significant way. People in your community will be looking for a church to attend this time of year … how are you leveraging this opportunity?
I used to be one of those leaders that look down their noses at churches doing special stuff on Christmas. I would have said, “Every weekend is special at our church.” I was ignoring the reality that something shifts in our culture at this time of year and it creates a climate where more people are willing to attend church. Christmas is an incredible opportunity to reach more people … let’s take advantage of it. Here are two reasons this time of year is different:
- People are more likely to invite friends. // It’s a festive time of year and invitations to your church will be at an annual high. Craft your communications strategy around asking people who they are inviting. Ensure the “ask” is clear and compelling so it spreads quickly from your people to their friends and family. Simplify the messaging so it’s portable enough to go from one person to another.
- Their friends are more likely to attend. // The statistics above tell the story well. The vast majority of people in our communities are celebrating Christmas … twice as many people will be attending church. When people invite their friends, there is a higher likelihood they will say yes. This creates a positive experience in the inviter’s spiritual journey and is a part of building an “inviting culture” that will help your church grow in the future.
Answer 5 questions about your Christmas experience to leverage it for growth at your church
- How are you building momentum to the “next big thing” with the guests visiting your church this Christmas?
- What can you plan now to thank your volunteers who will go “above and beyond” to make it great?
- Is your Christmas service press-worthy? Your local media are looking for stories … how can you package what you’re doing and invite them to cover it?
- How is your church balancing “traditional” service elements that people expect with current trends that keep your church relevant?