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2 Critical Reasons Christmas is Strategically Important to Growing Churches


Christmas is coming! Don’t miss one of the best opportunities to connect with people and grow your church in a significant way. People in your community will be looking for a church to attend this time of year … how are you leveraging this opportunity?

I used to be one of those leaders that look down their noses at churches doing special stuff on Christmas. I would have said, “Every weekend is special at our church.” I was ignoring the reality that something shifts in our culture at this time of year and it creates a climate where more people are willing to attend church. Christmas is an incredible opportunity to reach more people … let’s take advantage of it. Here are two reasons this time of year is different:

  • People are more likely to invite friends. // It’s a festive time of year and invitations to your church will be at an annual high. Craft your communications strategy around asking people who they are inviting. Ensure the “ask” is clear and compelling so it spreads quickly from your people to their friends and family. Simplify the messaging so it’s portable enough to go from one person to another.
  • Their friends are more likely to attend. // The statistics above tell the story well. The vast majority of people in our communities are celebrating Christmas … twice as many people will be attending church. When people invite their friends, there is a higher likelihood they will say yes. This creates a positive experience in the inviter’s spiritual journey and is a part of building an “inviting culture” that will help your church grow in the future.

Answer 5 questions about your Christmas experience to leverage it for growth at your church

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Rich Birch
Rich Birch is one of the early multi-site church pioneers in North America. He led the charge in helping The Meeting House in Toronto to become the leading multi-site church in Canada with over 5,000+ people in 18 locations. In addition, he served on the leadership team of Connexus Church in Ontario, a North Point Community Church Strategic Partner. He has also been a part of the lead team at Liquid Church - a 5 location multisite church serving the Manhattan facing suburbs of New Jersey. Liquid is known for it’s innovative approach to outreach and community impact. Rich is passionate about helping churches reach more people, more quickly through excellent execution.His latest book Church Growth Flywheel: 5 Practical Systems to Drive Growth at Your Church is an Amazon bestseller and is design to help your church reach more people in your community.