7 Elements of Effective Church Announcements

Rather than seeing “announcements” as a distraction from the reason we gather together as a church I think they can be critically important in the life of a community. These times can be a window in the heart of a church for first time guests as they get a sense of what is important to you. For people on the fringes of your church it’s an important time to help move them closer to the core. For long time participants announcements serve to remind them why the love being a part of what God is doing at your church.

But let’s be honest … sometimes announcements can be a real drag on the service. Rather than an enhancement to the service they can feel like a distraction at best or a total drag at worst. Here are 7 critical factors to make sure that your announcements this weekend serve to push the mission forward rather than distract from it.

  • annoucements_megaphoneDon’t Preempt the Message // Often the person giving the announcements has an inside track on what is coming up in the message.  Resist the urge to give a peek into where the message is heading. It’s okay to build anticipation for the message but never reveal the bottom line or takeaway of the message.
  • What’s in it for them? // When we are communicating about upcoming events at our church we can get caught in communicating details about the event rather than the benefit to the people listening. The fact that the money management seminar is coming up next weekend isn’t a compelling announcement. The knowledge that the average attendee to that seminar gets out of $8,500 in debt is a benefit … talk about benefits to everything you are announcing.
  • Less is More. // Studies show that people remember less and less about individual commercials on TV as the number of spots increase. The big idea is that as the number of successive commercials come on during each break the less and less people can remember about each one.  This dynamic is doubly true about whatever you communicate on a Sunday morning at your church. Cut back on what you talk about from stage if you want people to remember anything!
  • Connect to Vision. // Make sure to draw the lines between what you are talking about and the larger vision of the church. Show people how this event you are talking about is central to what it means to be your church. Lead with vision and then every announcement becomes a chance to reinforce what God is calling your church to.
  • Show Don’t Just Tell. // Every time you are up front you need to have some sort of graphic or prop to communicate whatever message you are attempting to get across. We live in a post-literate world and you need to help bridge that gap by using visual aids. A well placed picture communicates instantly more than what you can do with the time allotted.
  • Connect with the Heart. // Your job is to pastor people in your community. Don’t fall into the trap of being a sales agent for upcoming events … but take time to lead your people closer to a relationship with Jesus. Don’t just “sell” your small group ministries … connect dots for them on how being in a small group helps people deepen their faith.
  • Clear Next Steps. // Make sure every announcement has a obvious call to action for your people. Where can people go to get more information? How do they sign up for the class? You can’t make this too obvious or straightforward. Reduce the friction in getting them involved.

Looking for more help with your announcements? This FREE 3-part video series is for you.

Are you looking to improve the hosting of your weekend services?

Have you already tried improving this area but aren’t sure what to do next?

Are you ready to take the next steps to increase engagement in your announcements and ultimately your church? I’m releasing a FREE three-part video series designed to help your church with better weekend hosting. The lessons in this series come from my practical experience of hosting hundreds of services in multiple contexts and coaching many other leaders in this area. The three videos are:

  • Video #1: 5 Reasons People Aren’t Listening to Your Hosting. Your first video will clearly define for you why people aren’t paying attention to the announcements in your services.
  • Video #2: The One Best Practice to Ensure Higher Engagement with Your Announcements. In this video, you will understand what the single most important practice thriving churches change about their announcements to improve engagement.
  • Video #3: 3 Church Hosting Myths Debunked. Finally, you will dive into three misunderstood myths about hosting announcements that move people to action.

[Click here to learn more and enroll for FREE today.]


  1. If it’s important enough to be “announced” on Sunday morning (rather than simply being printed in the Sunday program guide, posted on the website, mentioned on Facebook or sent out in a weekly email newsletter) then you had better announce it three weeks in a row. Since “faithful” attendance these days is typically 3 Sundays out of 5 (or 2 out of 4 for some), there’s a good chance the first time it is announced, it won’t be heard by some who need to hear it. The second time it is announced you’ll probably get them. The third time it is announced it will finally sink it.

    I also suggest that nothing gets announced that isn’t (1) an emergency, (2) of interest to everyone in the congregation or (3) required by the by-laws.

Leave a Response

Rich Birch
Rich Birch is one of the early multi-site church pioneers in North America. He led the charge in helping The Meeting House in Toronto to become the leading multi-site church in Canada with over 5,000+ people in 18 locations. In addition, he served on the leadership team of Connexus Church in Ontario, a North Point Community Church Strategic Partner. He has also been a part of the lead team at Liquid Church - a 5 location multisite church serving the Manhattan facing suburbs of New Jersey. Liquid is known for it’s innovative approach to outreach and community impact. Rich is passionate about helping churches reach more people, more quickly through excellent execution.His latest book Church Growth Flywheel: 5 Practical Systems to Drive Growth at Your Church is an Amazon bestseller and is design to help your church reach more people in your community.