Easter is the biggest of big days at your church. People are more likely to invite friends ... and their friends are more likely to attend! You have a lot to consider when preparing. Here are some smaller details that will add to your Easter experience. Don't debate them —...

Meetings can be an incredible tool to push the mission of your church forward. A well-executed approach to meetings will ensure people focus on the right ideas and issues. However, meetings can drift to places where they actually slow down the mission. Some common problems that I've seen creep into churches...

Easter is an amazing opportunity for your church. Two factors align to make it a great time to reach out to your community: People are more likely to invite their friends. Their friends are more likely to say yes! As we approach Easter, we're all looking for simple and easy-to-use...

We were recently on a leadership team retreat, taking time to reflect on what God is doing at our church. I'm honored to serve at Liquid Church and I count it a privilege to play a small part in what it's doing. One of the things we were celebrating from...

  Today's podcast is a replay of one of our very first episodes because I think it's important for leaders to wrestle with what this leader has to say. We're launching a brand new course in unSeminary Premium called Email 201 ... it's all about leveraging email as a marketing...

Announcements are a great tool for moving people to action. However, it can be difficult to keep them fresh and creative every weekend. Even worse, the people who do them can get lazy and some bad habits sneak in that undermine their effectiveness. Here are some of the habits I've seen...

I've heard too many people say that "email is dead." They celebrate the early results of every hot up-and-coming social network. People get taken in by the vanity numbers of these networks and lose focus on their most important digital communication tool. Email continues to outperform social media because of...

Churches use their annual report as a tool to communicate with leaders, volunteers, donors and the general community about what happened over the past year. Done well, annual reports engage people in the mission ... done poorly, they aren't worth the paper they are printed on (or the hard drive...

  Natalie Frisk is a writer and communicator that is working to pass the message of Jesus onto the next generation. In this conversation she talks about what she is learning in her role at The Meeting House as a curriculum writer. She touches on why they've decided to begin...

User-generated content has become the "next frontier" in digital marketing circles. Check out some of these impressive stats from Ipsos MediaCT's report on social influence: Avid social media users consume five hours of user-generated content every day! 30% of millennials' media time is spent with content created and curated by...