strategy

Church leaders worry about money. They worry about the church being able to pay its bills. They see the gap between the vision they believe God has given them and the reality of the contents of the offering plate. They're nervous about what will happen if they can't finish the...

Your website is more important than the front door of your church. It serves as your ministry's public face to the community you are attempting to reach and serve. Long gone are the days when your website was a "nice to have" frill for your ministry ... it's now a...

Have you heard that our attention spans are shorter than a goldfish's? It's true. A recent landmark study done by Microsoft found that the average human attention span lasts 8 seconds. Trusty goldfish can pay attention for 9 seconds. The study goes on to show that our ability to concentrate is...

  Hey, everybody, and welcome to the unSeminary podcast. Thanks so much for joining us today as we talk with Troy Palermo from Life Point Church in Ohio. If you don’t know Life Point Church, you should. It started just over 10 years ago and is now made up of about...

Hold yourself responsible for a higher standard than anybody expects of you. Never excuse yourself. - Henry Ward Beecher All of us work for somebody. Even if we sit in the senior pastor role at our church, we most likely report to a board. Often, we think more about how...

At some point, most church leaders think about how they are going to use marketing to reach their community. They're ready to make an impact in their city or town and wonder if there is a way to leverage better communications to reach the people close to them. These leaders...

Hey, everybody, and welcome back to the unSeminary podcast. Thanks for listen in as we speak with Jim Nicodem from Christ Community Church. Christ Community Church is located in Chicago and has four locations, with about 5,000 people attending services there. Jim has a passion for teaching God’s word and...

At the core of your ministry is a pile of information about people. Registration data from special events, check-in data from your kids ministry and donor data from first-time givers are all examples of information that can give you insights on how to serve your community better. Having a robust...

  Thanks so much for taking the time to be with us today. Across the country, churches are struggling with the task of trying to gain ground in their community and make a lasting impact. On today’s episode, we’re chatting with Terry Parkman of River Valley Church. We’ve had a...

Snapchat is a rapidly growing video and photo sharing social network where users send files that disappear in a matter of moments. Users also publish public videos and images that people who follow them can view for up to 24 hours ... this feature is called "stories." Social networks come and...