Corrin Bauer on Social Media Best Practices for Churches


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corrin_smallCorrin Bauer is the social media guru behind everything at Mars Hill Church. Today’s episode is packed full of practical insights on leveraging social media channels for ministry outcomes. Corrin manages social media channels that currently reach over 500,000 people daily and in this interview she gives you a behind scenes look at how she generates content that engages! Don’t miss this episode!

Corrin Bauer // [twitter] [email] [web]

Interview Highlights

01:40 // History about a church birthed in the most unchurched part of the country.

05:10 // Volunteer blogger gets recruited as a social media expert.

07:04 // Corrin’s answers why social media is so important in the church.

09:25 // Next steps in church social media after getting a Facebook page.

10:14 // Crash course in Social Media for Churches. Post content you already have. Practical ideas of where to start.

12:15 // Corrin’s goal is to be genuine with followers in social media, and to make Jesus’ name famous.

14:50 // Plan or systemize the content you share between weekend services.

16:55 // Create a rabbit trail of posts and lead to larger pieces of content.

17:35 // Corrin explains how often she posts and through what channels.

18:55 // Using graphics in social media. Making the most of #throwbackthursday.

22:14 // Balancing humor with caring for others in social media.

Lightning Round Highlights

Helpful Online Resource // Evernote, Google Docs, HootSuite

Books That are Having an Impact // Social Media Guide for Ministry by Nils Smith.

Inspiring Leader // Life Church, Saddleback, Rick Warren

What does he do for fun? // Eat weird food with her husband!

Check This Out // 5 Reasons It’s More Important for Pastors to Use Social Media Than Churches


Mars Hill Church Social Media Guide [download PDF]
Corrin graciously provided us with a copy of this 30 page training document that she uses with her team at Mars Hill Church. It digs into the real nitty gritty of managing social media in the church!



    1. Right? Corrin is amazing. Did you see the free download she provided. It’s an amazing resource … so great to see the inside of what they do.

      Thanks for leaving the comment John!

      – rich

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Rich Birch
Rich Birch is one of the early multi-site church pioneers in North America. He led the charge in helping The Meeting House in Toronto to become the leading multi-site church in Canada with over 5,000+ people in 18 locations. In addition, he served on the leadership team of Connexus Church in Ontario, a North Point Community Church Strategic Partner. He has also been a part of the lead team at Liquid Church - a 5 location multisite church serving the Manhattan facing suburbs of New Jersey. Liquid is known for it’s innovative approach to outreach and community impact. Rich is passionate about helping churches reach more people, more quickly through excellent execution.His latest book Church Growth Flywheel: 5 Practical Systems to Drive Growth at Your Church is an Amazon bestseller and is design to help your church reach more people in your community.