The Four Key Factors of Magnetic Community Service That Drive Invite Culture

In this episode of the unSeminary Podcast, we delve into the transformative impact of magnetic community service on building a vibrant church invite culture. Drawing inspiration from outreach initiatives at prominent churches like Elevation’s Love Week and Church of the Highlands’ Serve Day, we explore how strategic mass outreach can drive your congregation’s growth and engagement.

Key Factors That Shape Magnetic Community Service:

  1. The More Volunteers Factor: The first key to driving invites is the sheer number of volunteers mobilized. When 60-70% of the adult community actively participates in impactful community service, engagement skyrockets, leading to natural conversations and opportunities for members to invite their friends to church. By empowering people to leave their seats and make a tangible difference, they naturally want to share their experiences.
  2. The T-Shirt Factor: Visibility is essential. Wearing matching shirts and being seen doing good in the community reinforces the positive image of the church. People feel a sense of pride and fulfillment when they’re visibly making a difference, and this visibility motivates them to share their stories, post photos, and invite others.
  3. The Day Of Factor: The holy ruckus created by community-wide outreach spills over into conversations, social media posts, and networking opportunities that naturally generate buzz and invites. Mobilizing large groups to help neighborhoods, host events, or run awareness campaigns creates a memorable spectacle that leaves people curious and engaged.
  4. The Afterglow Factor: The positive ripple effects from a mass outreach initiative can last months or even years. People who participate continue to talk about it, share photos, and tell stories, all of which reinforce the culture of generosity and outreach that the church embodies. This afterglow can be leveraged in future outreach, campus launches, and community engagement efforts.

Ready-to-Implement Outreach Ideas:

  • Shop of Wonders: Create a dignified and empowering Christmas shopping experience for hundreds of families in need. Display donated gifts like a shop, providing families with hope and joy.
  • Serve Day: Mobilize your entire church to serve the community by cleaning parks, running garage sales, offering free services, and more.
  • Night to Shine: Host a prom for individuals with special needs using the resources from the Tim Tebow Foundation.

Magnetic community service, as outlined in this episode, can catalyze your invite culture and make a lasting impact on both your congregation and your local community. It’s time to unlock new potential by moving your members from their seats and into the streets!

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Rich Birch
Rich Birch is one of the early multi-site church pioneers in North America. He led the charge in helping The Meeting House in Toronto to become the leading multi-site church in Canada with over 5,000+ people in 18 locations. In addition, he served on the leadership team of Connexus Church in Ontario, a North Point Community Church Strategic Partner. He has also been a part of the lead team at Liquid Church - a 5 location multisite church serving the Manhattan facing suburbs of New Jersey. Liquid is known for it’s innovative approach to outreach and community impact. Rich is passionate about helping churches reach more people, more quickly through excellent execution.His latest book Church Growth Flywheel: 5 Practical Systems to Drive Growth at Your Church is an Amazon bestseller and is design to help your church reach more people in your community.