The Future of Multisite with Greg Ligon

Thank you for listening in to this week’s unSeminary podcast. We’re focusing on the multisite movement this month and today we have Greg Ligon, the chief operating officer at Leadership Network joining us.

Leadership Network provides tools and resources to help churches reach and impact more people for Christ. They gather innovative church leaders together to learn from each other and then communicate those learnings to the broader church community.

Greg is with us today to talk about where multisite is headed in the future.

  • Rethink the models. // Some of the churches who were early adopters and innovators at the beginning of the multisite movement are now at a place where they are looking to grow in new ways. Leadership Network gathered some of the leaders from these churches and took them to corporate environments, such as Chick-fil-A, Google and Marriott to name a few, to gather new input and begin rethinking what the multisite models are. For example, early on churches thought the focus was only on video, even though historically that wasn’t really the case. Now an emerging focus is on digital space.
  • Consider the digital world. // What does it mean for a church to be “digital”? Crossroads Church in Cincinnati is beginning to measure not only the people in their physical campuses, but also who shows up to their online campuses. They customize online feeds based on zip codes so that people logged in will see a customized stream of the campus service located in their area.
  • Mobile pop-up campus. // Christ Fellowship in Palm Beach Gardens is experimenting with what they call pop-up church. In this model, once or twice a month Christ Fellowship takes the equipment from a portable campus to another location in their region where they might consider a future campus. By experimenting with a pop-up church once a month in a new area, they see what kind of a response they might get to a possible campus there.
  • Innovations in the digital space. // There continue to be refinements in what it means to have an online campus. Churches are doing more and more beyond simply broadcasting the weekend experience. Some are using podcasts in a targeted way to reach a particular audience or demographic in their community that might not otherwise be attracted to the church. In this way, podcasts serve as an introduction to the church. Another example from Crossroads Church is the app they’ve created called Crossroads Connect. Through geo-targeting capabilities, the app identifies where its users are located and helps build community across the country by connecting people with other users in their area. It also opens the door for ministry opportunities and allows Crossroads to see where their are concentrations of people in cities. Down the road, this could lead to a member of the Crossroads team moving to the area, building community and eventually starting a campus there.
  • Creative partnerships. // There isn’t any slowing down in the multisite world. Churches are looking for opportunities to develop creative partnerships with other organizations in their communities. Crossroads Community Church, for example, has partnered with Aspen Group to co-build a community sports facility which they use as a campus venue, but Aspen manages and operates to serve the community. Crossroads Community also has a partnership with Alpha and as they go into prisons, they have asked Crossroads to consider establishing campuses within the prisons. Greg anticipates we will see more creative applications of multisite as we move into the next decade.
  • Examine a change in support structure. // When churches decide to go multisite, they need to revisit the support structure they’ve put in place as the church grows. The current model may work well with a second campus and even a third. But once the number of campuses grows beyond that, the leadership needs to examine a change in the staff support structure and commitment to multisite.
  • Learn more about online church. // Want to explore why and how churches of various sizes are communicating through online channels? Register for the free webinar Behind the Screen: The State of Online Church, hosted by Resi and Leadership Network.

You can learn more about Leadership Network at their website and reach Greg at [email protected].

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Leave a Response

Rich Birch
Rich Birch is one of the early multi-site church pioneers in North America. He led the charge in helping The Meeting House in Toronto to become the leading multi-site church in Canada with over 5,000+ people in 18 locations. In addition, he served on the leadership team of Connexus Church in Ontario, a North Point Community Church Strategic Partner. He has also been a part of the lead team at Liquid Church - a 5 location multisite church serving the Manhattan facing suburbs of New Jersey. Liquid is known for it’s innovative approach to outreach and community impact. Rich is passionate about helping churches reach more people, more quickly through excellent execution.His latest book Church Growth Flywheel: 5 Practical Systems to Drive Growth at Your Church is an Amazon bestseller and is design to help your church reach more people in your community.