communications

Why Your Church Isn’t Seeing Christmas Growth

You’re not alone. Many churches hope for big impact at Christmas but end up seeing minimal growth, and it’s not because your people don’t care or your services aren’t good enough.

In this final installment of our 3-part summer series on planning for Christmas, Rich Birch unpacks the real reasons why churches miss the mark—and how to avoid them. If you’re tired of putting in effort only to feel like Christmas could’ve reached more people, this episode is for you.

Inside today’s conversation:

You’re Skipping Steps
Sending one email or making a single announcement doesn’t move the needle. Rich shares how churches unintentionally undercut their invite efforts by doing only pieces of the plan—and how you can fix it.

You Need a Full System, Not Just Hard Work
More energy doesn’t automatically mean more guests. Rich explains how having a proven, start-to-finish invite system is more effective than just adding to your team’s to-do list.

Lukewarm Culture Doesn’t Spark Growth
If you aren’t passionate and consistent about inviting people, your congregation won’t be either. Learn why clear, repeated messaging builds the kind of momentum that leads to overflowing Christmas services.

Repetition Is Not the Problem—It’s the Plan
Don’t be afraid to sound like a broken record. Great churches aren’t afraid to repeat the invite over and over again in a clear, practical way.


🎄 This is part 3 of a special 3-part series designed to help your church plan ahead for Christmas—starting in the summer.
Missed the first two episodes? Catch up here:

▶️ Part 1: Why Christmas Can Still Be the Biggest Service of the Year At Your Church

▶️ Part 2: 3 Churches That Leveraged Christmas Well … and What You Should Copy This Year


Ready to Build Your Most Invitable Christmas Ever?
It’s time to stop guessing and start planning with confidence. Join the brand-new:

Christmas Invite Accelerator

A done-with-you, 8-session coaching cohort designed to help your church:

  • Build a complete invite system from scratch
  • Launch a VIP guest experience
  • Equip and inspire your volunteers
  • Design tools, landing pages, signage, and more
  • Maximize your last 3-week invite push
  • And most importantly—see real growth this Christmas

Use code PODCAST at checkout to save $500.
Space is limited. Don’t wait.

👉 Join now at helpchurchleaders.com/christmasinviteaccelerator

Let’s make this your most impactful Christmas ever.

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Rich Birch
Rich Birch is one of the early multi-site church pioneers in North America. He led the charge in helping The Meeting House in Toronto to become the leading multi-site church in Canada with over 5,000+ people in 18 locations. In addition, he served on the leadership team of Connexus Church in Ontario, a North Point Community Church Strategic Partner. He has also been a part of the lead team at Liquid Church - a 5 location multisite church serving the Manhattan facing suburbs of New Jersey. Liquid is known for it’s innovative approach to outreach and community impact. Rich is passionate about helping churches reach more people, more quickly through excellent execution.His latest book Church Growth Flywheel: 5 Practical Systems to Drive Growth at Your Church is an Amazon bestseller and is design to help your church reach more people in your community.