strategy

Most churches are overspending on visibility and under-investing in invitations. In the late 1900s 😉 I ran a dot-com back when saying “I run a dot-com” got you a seat at the cool table. We obsessed over our branding. Fancy logo. Perfect domain. Debated five kinds of red like our...

Welcome back to another episode of the unSeminary podcast. Today we’re joined by Lucinda Ross, Central Group Leader of Communications at Life.Church, one of the most influential and innovative churches in the world. Since its founding in 1996, Life.Church has grown to more than 40 locations across the U.S. and...

Let’s start with a confession. I’ve misdiagnosed “dead” more times than I care to admit…more than a coroner in a zombie movie marathon. I have this bad habit of declaring the demise of trends that are, in fact, quietly entering their prime. I thought podcasts were “saturated” back in 2013...

In 8th grade, I thought I was unstoppable. A growth spurt gave me height, leverage, and what felt like destiny. I could clear high jump bars with a scissors kick while others struggled. No training, no technique, just raw advantage. I beat everyone in my school, made it to my...

Early in our marriage, rent ate half our income.At the end of one of our first months living together, we had $35 total left for a week’s worth of groceries.Christine was stressed. (Totally understandable.) I started building a compelling, highly spiritual case for “maybe we skip giving this month.” Christine...

Welcome back to another episode of the unSeminary podcast. Today we’re joined by Lane Lowery, Executive Pastor of Warren Church in South Carolina and Georgia. Founded in 1898, Warren is one of the fastest-growing churches in America, with over 7,000 members across its campuses. Known for its Southern hospitality, Bible...

Welcome back to the unSeminary podcast. Today we’re talking with Ashley Lentz from Lutheran Church of Hope in Iowa. As the Connections Pastor at one of the largest and fastest-growing churches in the country, Ashley brings a wealth of practical insight into creating personal connection in a growing church. Struggling...

Welcome back to the unSeminary podcast. Today we’re joined by returning guest and friend of the show, Dave Miller. With a background in worship and creative arts ministry across Las Vegas, Kentucky, and Michigan, Dave now leads Leadership Pathway, an organization focused on helping the next generation of church leaders...

In this special rushed episode of the unSeminary Podcast, Rich unpacks the biggest nonfiction book launch in history: Alex Hormozi’s $100M Book Launch. Alex didn’t rely on TikTok trends, billboards, or mass media. Instead, he orchestrated a carefully choreographed campaign that leaned heavily on email — sometimes sending seven to...

When I was 16 years old, one of the hardest things about learning to drive wasn’t navigating traffic, staying in my lane, or even learning how to parallel park. It was letting go of the wheel. You know that moment when you’re coming out of a turn, and you’re supposed...