strategy

communicationsstrategy

Horizontal Hostility: What Is It, Why Is It Killing the Church, and How to Fix It

Horizontal hostility is a sociological phenomenon used to describe infighting or factionalism within a minority movement. Rather than banding together, subgroups snipe and fight with each other. It’s that weird thing that happens in small subcultures - when outsiders look in, they can’t believe the groups fighting each other. Some...
strategy

5 Ways to Use Scarcity to Drive Engagement at Your Church

Supply and demand is not only a fundamental economic principle, but a cultural assumption. When the supply of a product or service becomes scarce, it becomes more valuable. If there is an unlimited availability, it simply remains worthless for people. Is it possible to leverage scarcity to drive engagement at...
communicationsstrategy

Your Church Should Think and Act Like Red Bull

Red Bull is an Austrian energy drink company with the highest market share than any energy drink in the world, with over 5.4 billion cans sold every year! You probably know them because of their slogan "it gives you wings.” and their strong association with all thing young and energetic! Red...
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