Why does Jimmy Fallon sit behind a desk? Do we really believe that is his office and all these people are coming to see him? Why does he have that coffee cup and pens on the desk? Is he really drinking coffee and writing memos to his staff?
For that matter … Why does every late night show follows a similar format? … opening monologue, guests sitting on couches beside desks, skylines as backgrounds, a goofy companion off camera, a live band, suits and ties. Jimmy Fallon is working to break new ground in the Late Night show world with content made for the YouTube generation but he still locked into the same format was set by Johnny Carson over 50 years ago.
Expectations. Our culture has expectations for what “late night television” is. Even innovators need to start where our cultures expectations are and build bridges from there to where they want to take us. Removing the desk and the other elements from the format of late night television would make it harder for the public to understand what it is.
What are the assumed cultural expectations of “church services” that we’re foolish to remove from our services? … even if they are dated and old? What do we need to include in our services to make it easier for our community to connect with Jesus?
We don’t do our services so we can impress other Church Leaders with how creative can be but we do it to serve our community. What do we need to include to help our audience?