strategy

10 Differences Between Starting and Launching Ministry Initiatives

startorlaunchI’ve been involved in a lot of “new things” in my church leadership life over the years. In fact, I’ve seem to have a track record of being on the front end of new projects all the time. New campuses, leadership development programs, outreach initiatives, digital engagement strategies, follow up systems … the list goes on!

When I approach something new I often try to think about whether this project needs be launched or simply started. Although I prefer to launch new things … sometimes just starting them is called for. Here is a list that I’ve used to help understand the nuanced difference between these two approaches. Knowing the difference between whether this project needs to be started or launched makes a difference in the energy and focus you and your team will put into it.

Starting

Launching

  • When things seem ready you begin.
  • Seems like the right thing to do.
  • Using whatever team you can find.
  • Limited impact on entire church.
  • No formal plan for how to communicate the opening.
  • General sense of God’s purpose for the ministry.
  • Fluid.
  • Short termed problem solving.
  • Low emotional by in from senior church leaders.
  • Easy to pull out of.
  • Choosing the perfect time of year to release.
  • Faith based risk.
  • Searching for a team that will make it great.
  • Organizationally defining experience.
  • Written marketing strategy to build anticipation and excitement.
  • Prayer driven passion fueled by clear sense of God’s mission.
  • Structured.
  • Long term platform developing.
  • Senior leaders have skin in the game.
  • Difficult to turn back from.

Are you launching or starting a project right now? I’d love to hear about it!


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Rich Birch
Rich Birch is one of the early multi-site church pioneers in North America. He led the charge in helping The Meeting House in Toronto to become the leading multi-site church in Canada with over 5,000+ people in 18 locations. In addition, he served on the leadership team of Connexus Church in Ontario, a North Point Community Church Strategic Partner. He has also been a part of the lead team at Liquid Church - a 5 location multisite church serving the Manhattan facing suburbs of New Jersey. Liquid is known for it’s innovative approach to outreach and community impact. Rich is passionate about helping churches reach more people, more quickly through excellent execution.His latest book Church Growth Flywheel: 5 Practical Systems to Drive Growth at Your Church is an Amazon bestseller and is design to help your church reach more people in your community.