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Welcome back to another episode of the unSeminary podcast. Today we’re joined by Eric Holmstrom, Lead Pastor of Purpose Church in Pomona, California. Founded more than 150 years ago, Purpose Church has a rich legacy of ministry and is currently experiencing significant growth following a healthy leadership transition. In this conversation, Eric shares lessons from succeeding a beloved long-tenured pastor, building on an existing culture, and leading a historic church into a new season of impact.
Are you preparing for a succession transition—or wondering how to lead after a highly respected predecessor? Eric offers practical wisdom on navigating change with humility, honoring the past, and creating momentum for the future.
- Following a beloved predecessor. // Succeeding a pastor who led for 31 years can feel intimidating, and Eric is refreshingly honest about the insecurities he faced. During the transition process, he wrestled with feelings of inadequacy and wondered whether he was the right person for the role. Yet he found confidence not in his abilities, but in God’s calling. A defining moment came on the morning of the congregational vote when he reflected on Isaiah 41:13: “I am the Lord your God who takes hold of your right hand and says to you, do not fear; I will help you.” That promise became an anchor throughout the transition.
- The gift of a healthy handoff. // Eric credits much of the success of the transition to the generosity and wisdom of former lead pastor Glenn Gunderson. During the public handoff, Glenn introduced Eric to the congregation as “your new lead pastor” and then added, “and my new lead pastor.” That simple statement communicated trust, unity, and support. Glenn also intentionally stepped back for several months to allow Eric to build relationships with the congregation before gradually returning to participate in ministry. The result was a transition marked by health rather than division.
- Focus on what only you can do. // One of Eric’s biggest adjustments was determining how to spend his time as lead pastor. He quickly realized he could be involved in almost anything, but shouldn’t be. Instead, he narrowed his focus to vision, spiritual direction, staff development, and culture. While pastoral care remains important, he sees his primary role through the lens of Ephesians 4: equipping leaders who then shepherd and disciple others throughout the church.
- You are not the exception—you are the example. // One of the most significant initiatives Eric introduced was an employee spiritual commitment for church staff. He noticed a tendency among ministry leaders to unintentionally exempt themselves from practices they encourage others to embrace. Reading Scripture, serving, giving, participating in groups, and pursuing spiritual growth are not just expectations for church members—they are expectations for staff as well. After months of discussion, clarification, and prayer, the entire staff committed to a shared set of spiritual standards designed to strengthen culture and integrity across the organization.
- Building an intentional invite culture. // Purpose Church has also seen momentum through strategic “Sunday Funday” invite events. Rather than creating dramatically different experiences, these Sundays closely resemble a normal weekend service while adding elements that make inviting easier. Eric intentionally tells the congregation exactly what will be taught and who the message is designed for, helping members identify specific people to invite. This approach has contributed to increased attendance, more baptisms, and a growing number of people taking first steps toward faith.
- Shepherd people where they are. // Looking back, one of Eric’s biggest lessons is the importance of meeting people where they are emotionally during a transition. Some church members were grieving the departure of a beloved pastor, while others were brand new and excited about the future. Rather than forcing everyone into the same experience, Eric sought to pastor each person according to their unique journey. This posture of empathy helped create trust during a potentially difficult season.
To learn more about Purpose Church, visit purposechurch.com or follow their ministry online for resources, messages, and updates.
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Thank You to This Episode’s Sponsor: Risepointe
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Episode Transcript
Rich Birch — Hey friends, welcome to the unSeminary podcast. So glad you’ve decided to tune in and you’re going to be rewarded for that today. We’re having a conversation that I know there’s a whole bunch of leaders that are on the front end of this decision. And today you’re going to get a chance to kind of peek up over the horizon and see potentially where your church is going to be in a few years. You’re going to want to stick around for this entire conversation. We’ve got Eric Holmstrom with us. He is the lead pastor of Purpose Church, which is in Pomona, California.
Rich Birch — It originally started as Spadra, if I’m pronouncing correct, Baptist Church 150 years ago. It’s one of the fastest growing churches in the country. It’s diverse, multi-generational of every age and stage. And Eric has been the lead pastor since 2024. Welcome to the podcast. So glad you’re here.
Eric Holmstrom — Well, thank you so much, Rich, for having me. I am a huge fan of you and what you’re doing. I love how you’re supporting and helping church leaders and ministry leaders. So thanks for letting me join you today.
Rich Birch — Oh, come on. That’s super kind. Glad you’re here and really looking forward to learning from you today. Why don’t you kind of give us a bit of your story and tell us a little bit about Purpose and kind of set the context for us.
Eric Holmstrom — Yeah, well, Rich, that’s really cool too that you knew the name of our original church. It was Spadra Baptist, I think, was back in the day.
Rich Birch — Spadra.
Eric Holmstrom — And it’s actually, our church is 156 years old. So our church was started three years before the city of Pomona even became a city. And so a group of people came into this area and felt God calling them to plant a church here. And for 156 years, we’ve been in different parts of the city, but always here in Pomona, feeling called by God here.
And so I am lead pastor number 19.
Rich Birch — Wow.
Eric Holmstrom — And so I’m just a blip on the radar here. And unless Jesus returns, Lord willing, there will be lead pastor 21, 20, or 20, 21, 22, 23. And they won’t even remember me. They won’t even know anything about me and God will continue to do a great work through this church.
Eric Holmstrom — So I came here, my wife Sarah and I came here. We had one kid at the time, Charlie, and we came here 13 years ago. And you know felt like, this is a great, healthy church. The lead pastor, our our former lead pastor, Glenn Gunderson, just an amazing man of God. Him and his wife, Kimberly, and their family, they led here for 31 years as our lead pastor and just such a legacy leader.
Eric Holmstrom — So when we got here, I started as the high school pastor and, I you know, wasn’t sure how long we’d be here. Loved the ministry, loved that ah there is a multi-generational, very diverse congregation here in terms of even diverse socioeconomically.
Eric Holmstrom — So I love the opportunity to get to do youth ministry. That’s what I was passionate about and excited about and just wanted to faithfully follow God. I mean, that’s where my story of faith really began was going into my freshman year of high school. That’s when I got saved. That’s when I gave my life to Christ. I was at a camp, summer camp, went there looking for a girl and I found God. And my life was forever changed because of that, because of this camp and the local church that discipled me.
Eric Holmstrom — And so got into youth ministry, came here, ah was a high school pastor for 10 years here, did a total of 18 years in youth ministry, and then began to sense that God was calling me and my family to step into this new season. And our lead pastor was encouraging of that. He really saw that in me.
Eric Holmstrom — But then in our church polity, in our structure here, there had to be a church vote. And so I interviewed, got grilled by, search committee…
Rich Birch — Yes.
Eric Holmstrom — …had an amazing, you know experience, a challenging. And at the end of it, uh, you know, we went before the congregation and there was a vote and I got enough votes to become the next lead pastor.
Rich Birch — Love it.
Eric Holmstrom — And the baton was passed and it was such a healthy transition. Our, our former lead pastor, pastor Glenn, I’ll never forget on that that ah Sunday when he passed the baton to me, he said to our whole church, he said, this is Eric, your new lead pastor, and this is Eric, my new lead pastor.
Rich Birch — Oh, wow. What a gift.
Eric Holmstrom — And so he just got it. It was a powerful statement and very humbled. And and yeah, and then he him and his family kind of for six months ah gave a little space for me to bond with the congregation.
Eric Holmstrom — And then their, you know, they’re back in the rotation now. We see them about once a month and then they’re with their grandkids and doing other things. But ah but he preaches here still. Pastor Glenn preaches here about three or four times a year still.
Rich Birch — Love it.
Eric Holmstrom — And so it’s been a beautiful, healthy transition.
Rich Birch — That’s so cool. I love the fact that you’re, you know, you know, there’s 19 pastors been there over those 150 years. I love that context of you setting yourself in like, hey, ah you’re in one in a line.
Rich Birch — A couple of years ago, I was in London, England, and was at a church and was talking to the vicar. And he was, we were just walking around their building…
Eric Holmstrom — Wow.
Rich Birch — …and he said, yeah, this wall over here is a thousand years old.
Eric Holmstrom — Yeah.
Rich Birch — And, and then he had similar, they have ah really literally written on the wall, all the pastors through the years.
Eric Holmstrom — Yeah.
Rich Birch — And he pointed at some guy and said, that guy is written in a play by Shakespeare. Like he’s literally a character in Shakespeare.
Eric Holmstrom — No way.
Rich Birch — Yeah. So I was like, man, that’s just a, you know, thinking about legacy this is a very different way to think about it.
Eric Holmstrom — Oh, oh, oh.
Rich Birch — Right. And I’ve been around forever. Well, let’s go back to those early…
Eric Holmstrom — And Rich, I, I…
Rich Birch — Oh, sorry. Go ahead. Yeah, go ahead.
Eric Holmstrom — Oh, was just gonna I wish you could come and see our church because we have this like heritage wall of like, you know, our church, different seasons, doing different things, buildings, groups, whatever. And there’s a wall of all of us like lead pastors. And you should see that wall. These lead pastors are like the most distinguished, like, you know, FB then their last name, Reverend, Doctor. And they’ve got the suits and the glorious beards and they look amazing. And then there’s me, this buffoon, who is this guy? Like who how did if he make this cut?
Rich Birch — One of these things doesn’t belong.
Eric Holmstrom — I don’t fit in, but I’m just humbled and honored that God would choose me. D.L. Moody has that line, or his son, Paul Moody. D.L. Moody is one of my mentors, and ah you know historical mentors. But his son, Paul, said that ah about his dad, he said, D.L. Moody never got over that God would use him, despite all of his handicaps. And that ah his wife, the love of his life would choose to love him.
Eric Holmstrom — And I just feel like I’m that I’m that man. I’m just I’m so amazed and honored that I get to be a part of this legacy church and that my wife and my family love me. And that, you know, I’m just, I feel very grateful and humbled.
Rich Birch — Yeah, that’s so cool. Well, let’s go back to those early days of the transition. You know, what’s going through your head when you’re following in the footsteps of someone who’s been there for 31 years? That’s a significant time to step in on. What were what were you aware of, you know, in those early days? What was kind of thing that was bubbling around in your head?
Eric Holmstrom — Oh, oh my gosh. Okay. The thing bubbling around my head is, am I an idiot? Like why? This is like following Rick Warren. This is like following Billy Graham. Like why? I mean, Pastor Glenn Gunderson is one, just he’s nationally known, internationally. He’s he’s just such an incredible, amazing pastor and leader, and 31 years here at our church, just faithfully leading.
Eric Holmstrom — And so why would I want to follow him? Like that, it just, ah you know, so there was a lot of insecurity and just fear around that. I’m thinking through the whole process for anyone that’s gone through a similar process, just feeling very vulnerable, honestly.
Eric Holmstrom — I mean, lots of people in our church and different groups were having conversations about me and whether they saw me in this role and, ah you know, that that just felt very exposing and and made me feel very vulnerable.
Eric Holmstrom — And at the same time, like really excited, like really the going, wow, like this, this would be a dream. You know, I think for me, I went through kind of a life planning, my wife and I went through a life planning process with an executive pastor of another church and and and a life coach. It was amazing experience. And basically what surfaced for me is, you know, I feel like my calling is to lead every generation to leverage everything they have to advance God’s kingdom.
Eric Holmstrom — And so I really kind of grew through my ministry years of going, I really am passionate about leading every generation. And leading every generation to make a mark, to to leave a legacy, to do something great with their lives.
Eric Holmstrom — When I gave my life to Christ going into my freshman year of high school, I remember praying, Lord, ah I’ll follow you. I’ll become a Christian, but you’ve got to make it an adventure. Because to me, I felt like, well, maybe being a Christian would be a boring thing. And I felt like God was laughing going, you have no idea what adventure is. Adventure is being a Jesus follower. And and so I just want people to wake up to the adventure of following Christ.
Eric Holmstrom — And so I had those mixture of emotions of insecurity, fear. I remember the morning of the congregational vote where, you know, we had done this like six months of work and interviews.
Eric Holmstrom — And it all came down to how many people were going to gather in the room, how many people were going to vote.
Eric Holmstrom — There there had to be at least in our polity structure, at least two thirds of the people had to vote in favor of me being the next lead pastor. And I’m getting calls and texts from buddies who are like, Eric, we’re cheering you on. Can’t make it tonight. Sorry, man, have this pizza dinner. And I’m like, I’m like, bro, I need you there. Like I need you in the room.
Eric Holmstrom — But but anyway, that morning, I was on a run and just feeling so insecure, feeling, you know, Satan was just bringing to mind all my sin, all my shortcomings. And man, the Lord met me. I feel like I got this vision and this picture of Jesus holding my right hand. And I was going, wow. Like it was just powerful. But then I’m like, okay, where is that in the Bible? And then the Lord led me to Isaiah 41:13, “for I am the Lord, your God who takes hold of your right hand and says to you, do not fear. I will help you.”
Eric Holmstrom — And was going, okay, if, if, if we’re going to step into this next season and Lord willing, you know, we, we’d love to be here 20, 30 years, however long the Lord would have us here. I believe Jesus is holding my right hand and he is leading me and helping me through our amazing staff and our board and our congregation and our volunteers and everyone involved.
Rich Birch — Yeah, that’s so good. And, you know, for context, a part of the reason why we’re talking to you is because your church has been flagged as one of the fastest growing churches.
Eric Holmstrom — Yeah.
Rich Birch — So listeners, like, let’s put this in context here. This transition happened and the church continued to accelerate and reach more people…
Eric Holmstrom — Yeah.
Rich Birch — …which I think can be a fear on the on the side of maybe the departing leaders. They’re like, hey, what’s going to happen? Is this thing going to go sideways? Well, it hasn’t. It’s actually continued to accelerate. So, and I even have seen this even as we’ve you know kind of interacted today.
Eric Holmstrom — Yeah.
Rich Birch — How do you think about honoring what’s happened, so honoring the past…
Eric Holmstrom — Yeah.
Rich Birch — …honoring the leadership and what’s happened there, but still really continuing to lead god lead the church into what God has for the church, into something new. How has that tension, I’ve seen you model it already in this conversation…
Eric Holmstrom — Yeah, yeah.
Rich Birch — …but how does that work out you know in your leadership?
Eric Holmstrom — Oh, that’s such a great question. And what’s awesome is like, we don’t have to fake it here at Purpose Church because our lead pastor, our former lead pastor, Glenn Gunderson, did such an amazing job creating a church culture here where, you know, he used to always say, ah this church is is a hospital for sinners, not a museum for saints.
Eric Holmstrom — He would always talk about, um we’re a church that goes after the one.
Eric Holmstrom — And we have ah a… a high celebrate recovery culture here, model here of people come as they are. And and really it’s it’s it’s a beautiful church to be a part of in terms of, you know, we’ve had people on our staff who were homeless sleeping on our church campus and then we offered them a job. They went through recovery. Now they’re leading different ministry areas.
Eric Holmstrom — We’ve got people on our staff who were very high up in, in, industries that ah are just really dark and broken. And God has redeemed them and we brought them on our church staff and now they’re working for God’s kingdom and doing great things.
Eric Holmstrom — And so, our church culture has always been one of, especially under Pastor Glenn’s leadership, of we want to reach people that are far from God. Our vision is everyone everywhere following Jesus.
Eric Holmstrom — We literally mean everyone, wherever they’re at, following Jesus, which means there’s a starting point for their relationship with God. And they continue, that we continue being discipled, continue growing in our relationship So what I’m trying to do is, especially as I started in this role, is honor what’s been, because we’ve got this amazing momentum moving forward because of their hard work.
Eric Holmstrom — And because of this church culture that has been created. So we’re trying to honor the past, trying to thank God for the ways that he has led our church and then continue to move into the future and and start new ways of reaching people through some invite Sundays that we’ve done through different sermon series, through reaching out to our neighborhood and our community more.
Eric Holmstrom — And so, it’s been an awesome progression and you’re right. We have seen a lot of growth ah while Pastor Glenn was our lead pastor and by God’s grace, he’s continued to grow this church over the last almost two years that I’ve been the lead pastor.
Rich Birch — Yes, that’s great. So let’s again, we’re thinking about these early days, you’re in this chair. How did you get clarity on where you should be spending your time? It’s an interesting shift, right?
Eric Holmstrom — Yes.
Rich Birch — You go from being the person on the team to now you’re responsible for the team, ultimate flexibility, you can make up your own day.
Eric Holmstrom — Yes. Yes.
Rich Birch — How did you figure that out?
Eric Holmstrom — Yes. Yes. And that’s the word, that’s the hardest part for me is in this role as lead pastor, I could get involved in anything I wanted to, right? I could schedule a meeting with anyone. And and so I had to quickly discern, okay, what does the church need most from me? And what is it that only I can do and only I should be doing?
Eric Holmstrom — And so what kind of quickly surfaced for me is I need to be giving my best energy towards what’s the vision and direction of our church.
Eric Holmstrom — What’s the spiritual direction of our church? Now, I’m not just casting vision by myself. I’ve got an amazing executive pastor, Pastor Greg, who he he’s he’s a rock star. I mean, he hired me here at this church. And then through this process, I became his boss.
Rich Birch — Oh wow.
Eric Holmstrom — And he is just, he is such an amazing, humble, incredible executive pastor.
Eric Holmstrom — He’s been a lead pastor before and has no desire to be a lead pastor again. So he is just been, he was such a champion carrying our church through that season of transition and now being an amazing executive pastor.
Eric Holmstrom — So, you know, we’re developing vision through time with my executive pastor and our strategic team, our pastors. But at the end of the day, I’m seeking the Lord going, okay, God, taking in all of this inside and time away with you. What’s the vision and direction you’re leading our church in? What’s the spiritual direction? And then for me, a core role that I have here is developing and discipling and training up our staff, our pastors and our leaders. And then, of course, as a pastor, I love doing congregational care and and there is time built into my schedule for that. But honestly, if I’m doing my job best, according to Ephesians 4:12, I’m equipping the saints for ministry.
Rich Birch — Yeah.
Eric Holmstrom — And so really what I need to be doing is pouring into our staff here, who are then caring for and ministering to our congregation, many of whom I only interact with, you know, many of our, much of our congregation, I only interact with on Sunday morning when I see them or, um you know, if they happen to come forward or we send an email, it’s really our church staff and then our high capacity volunteers who are discipling, mentoring, coaching, walking with the rest of our church. So that’s where I’ve been focusing a lot of my attention.
Eric Holmstrom — Also on culture. That’s become a really important one. You know I’m constantly thinking through, okay, what do I need to be focusing on externally for our church?
Eric Holmstrom — But then what about internally? How do we be the healthiest we can be as an organization and as a church? And so we did something this last year, we basically took a year and said, we are going to develop ah what we ended up calling an employee spiritual commitment, where we are making some decisions as a staff and a team This is who we are going to be. This is going to be our culture.
Eric Holmstrom — Because Rich, I have discovered that the longer you become, longer you’ve been a Christian and and and once you get on staff or become a high capacity volunteer or whatever, Satan likes to trick us into thinking that we become the exception.
Eric Holmstrom — And so what I’m telling our staff all the time is you are not the exception. You are the example.
Rich Birch — good.
Eric Holmstrom — As soon as you join a staff, you start thinking, you know what? I don’t need to tithe here or give, that’s what other people do. I don’t need to serve because I work here at the church. I don’t need to read my Bible for my own intimacy and time with the Lord. I just read my Bible to prepare sermons. I don’t need to be in a life group. That would be hard for me as a church staff member. That’s for ever…. So I’m gonna tell everybody else, you need to be reading your Bible, you need to be tithing, you need to be serving, you to be in a life group, but those things don’t apply for me because I’m the exception.
Eric Holmstrom — Wrong. Peter talks about it in 1 Peter 5. Be an example. Be an example the flock.
Rich Birch — Love that.
Eric Holmstrom — So we made some commitments and we worked on them. We prayed through them. We talked about them with our staff and we shared them and then gave people four months to say, hey, if you’re not about this, that’s okay.
Eric Holmstrom — You’re still Christian. You just can’t work here, right? And like try to be as gracious and kind as we as we could be say, hey, we’re not saying you’re not a Christian.
Rich Birch — Wow. Yes.
Eric Holmstrom — We’re not saying you don’t love Jesus. We’re just saying. These are going to be the commitments we are going to keep as the staff and the leaders of Purpose Church so that we can look at our congregation and say, we want to be an example to you, not an exception to you.
Eric Holmstrom — So I’ve been really wrestling with that culture of our staff, culture of our church, and then also kind of vision direction, spiritual direction of of where we’re going and developing.
Rich Birch — Yeah, that’s so good. I’d love to talk a little bit more on the rollout of the commitments. I think that’s that’s amazing.
Eric Holmstrom — Yeah.
Rich Birch — And um you know you know you brought it up there. Hey, we’re going to give the four months for you to wrestle through this and think about it. Maybe just double click on that because I think it’s great that you’re calling your team to that.
Eric Holmstrom — Okay.
Rich Birch — But just give me a little more about well how that went. What would you do different if you’d done it again? What went well? What didn’t go well?
Eric Holmstrom — Totally.
Rich Birch — What would you advise the clients if they called and said, hey, we’re thinking about doing something like that?
Eric Holmstrom — Yeah, so it really started with me and our executive pastor and our chief of operations here. We were in a meeting and we were like, look, we just think it’s important that our whole staff embody these values. And then we asked each other, hey, would we be willing to lose amazing people who are doing amazing work, but don’t necessarily fit with our culture? Like, would we be willing to lose them? And we all looked at each other and said, you know what? It’s worth it. It’s worth it. It feels like the right thing to do. It feels like the step that honors God.
Eric Holmstrom — And so it started with that commitment and that that, you know, recognition, like we may lose people in the process. And then, you know, we started to work on it with our pastors and our staff, roll it out. But before we did that too, we we sent it to our lawyer and we sent it to our trustees.
Eric Holmstrom — They looked through it. We sent it to our lawyer because they’re like, are we doing anything illegal here? And ah our lawyer wrote back the most beautiful, you know, I guess maybe this is one of the ways you know, like, you’re you’re a lead pastor is like when when when you get an email from your lawyer that’s like really affirming, you start crying.
Eric Holmstrom — And so I’m just like, she she she sent me an email, she sent us an email and she said, I stand by all of these commitments. And if I lived in your area, because she’s, think she’s in Alabama. She said, if I lived in your area, I would go to your church because I would want to be led by a staff like this.
Rich Birch — That’s so good.
Eric Holmstrom — And so it was very, very affirming. So it was important to run it, you know, to collaborate with our pastors, run it through our lawyer, ah run it through our trustees, getting all the input, all those things. And then we shared it with our staff.
Eric Holmstrom — I wrote kind of like a cover letter for, hey, here’s my heart behind it. It’s because I want you to be a healthy leader.
Rich Birch — That’s good.
Eric Holmstrom — It’s because I want you to be an example. It’s because I want your work in ministry to be meaningful. And I care about you as a leader. And I care about the health of our church. And then we shared it with the staff and said, hey, you’ve got, I think it was three three months to pray on this. And then we need you to sign this and commit to this as we go into the new year together.
Eric Holmstrom — And and and thankfully, everybody committed to it. We had, but but that three to four months also gave opportunity for conversations. And we invited those. You said, hey, there’s anything unclear in this for your situation or your season of life, like, let’s talk about this.
Eric Holmstrom — And it was really, really great. It gave us a lot of opportunities to have conversation, clarifying conversations, and to help people not misunderstand things, but to understand the heart and and how it might apply to them.
Eric Holmstrom — And it’s been really cool to see our staff…
Rich Birch — that’s cool.
Eric Holmstrom — …invested more in groups, invested more in setting that example for our church.
Rich Birch — Yeah, that’s great. I love that. And, you know, what even a great kind of alignment thing to go through as you’re starting to lead, you know, to say, hey, let’s try to define what is going to be really important for us.
Rich Birch — So going in a totally different direction. You mentioned it as we kind of flew through there and love invite culture stuff. And so you mentioned invite Sundays. And so that caught my eye. Tell me about those. How have they function? How does that look different than from what you’ve done before? Yeah, just kind of unpack that a little bit for us.
Eric Holmstrom — Yeah. Yeah. Well, Rich, I’ve heard on your podcast, which by the way, I’m a big fan of unSeminary. I think your podcast is awesome. And I’m a big fan of seminary. I went to seminary. I went to two different seminaries.
Rich Birch — Yes.
Eric Holmstrom — I love seminary, but I think we can learn so much from each other. And so to everyone listening, I’m just so grateful you’re joining us today. And I’m always getting on our staff here as they’re joining, as they’re, you know, becoming a seminary student, as they’re going to graduate school to, hey, continue to serve in a local church.
Eric Holmstrom — When I went to seminary, there were several students, colleagues who were only doing seminary. They were disconnected from the local church. And I’m like, what are you doing? You’re missing out on applying what you’re learning.
Rich Birch — It’s so true.
Eric Holmstrom — But there’s so much that seminary can’t teach you or doesn’t teach you. And so podcasts like yours, Rich, like the one you have here is absolutely amazing.
Eric Holmstrom — One the things you’ve talked about on your podcast is how most people are invited to church by somebody else. So so we do you know promotions on social media and on our website and you know all that stuff. But we wanted to prioritize equipping our church and giving our church family an excuse for to invite their friends and their family to church.
Eric Holmstrom — And so we have four or five of these invite Sundays every year where we try to keep them very similar to what somebody would experience on a Sunday morning, just heightened a little bit. So we’ll get bounce houses. We’ll we’ll bring a food truck in. We’ve even kind of experimented with like launching into a series. So we did a spiritual warfare series in the fall called “The War You’re In.”
Eric Holmstrom — And it launched on our invite Sunday. And the the the idea was, let’s give these new people who are coming chapter one of this story of this book and see if it piques their interest. But weeks leading up to that, we’re telling our church family, we call them Sunday Funday. how we kind of brand them, but we tell our church family, hey, Sunday Funday is coming up. Don’t come to church alone. Invite your neighbor, invite your friends. Who’s your one more that doesn’t know Jesus? This is a great opportunity to invite them. And and every Sunday here at Purpose Church is a great Sunday to bring somebody.
Rich Birch — Right.
Eric Holmstrom — I do a salvation message about once a month or so. We’ve seen a lot of people surrender their lives to Christ this year. We’ve had more baptisms this year than we had in the last 10 years. It’s just been incredible. So we’re seeing people take those first steps, but we’re trying to equip our church family. We’re telling them, hey, here’s what we’re talking about.
Rich Birch — That’s good.
Eric Holmstrom — Leading into Easter. I mean, Easter is an invite Sunday for us. It’s a big outreach Sunday for us. So multiple weeks leading up to Easter, I’m telling our church family, this is what I’m talking about. You know, this this Easter, last Easter, our theme was a second chance. So I’m telling our church family, hey, if you’ve got somebody in your life who needs a second chance, this is their Easter. This is the service for them.
Eric Holmstrom — So I’m trying to, we’re trying to help our congregation get excited about what’s happening here, equipping them with flyers, talking about what we’ll be talking about, making it an environment through ah worship, greeting the message through the atmosphere and the environment. I mean, I think one of our secret sauces here at Purpose Church is we don’t have the biggest budget, but we’ve got big hearts.
Rich Birch — That’s right.
Eric Holmstrom — The people of Purpose Church have big hearts. They love people well. They make people feel at home and welcomed here. And so we want to leverage that. We want to see new people coming on our campus and and giving all of us an opportunity to welcome them, love them. And and and we’re seeing people stick around, which has been exciting.
Rich Birch — Yeah, that’s so cool. Love that. Just to call out friends, ah there’s a lot there that you should rip off if you’re listening in. There’s so good. I love that. But one of the things that many churches miss on trying to build invite culture is we we think that like if we kind of surprise our people, that they’ll like that. It’s like, oh, there’s some big thing happening on that day. You’re going to want to invite your friends to be here.
Rich Birch — That’s actually not how people think. You need, they need to be very predictable. The fact that you’re saying, this is exactly what we’re going to be teaching on. Do you know someone who asks questions like this, this, and this? You need to get them to be here that day. That is a great best practice there for sure. I love I love that.
Eric Holmstrom — Oh, thanks Rich.
Rich Birch — As opposed to like, oh, hey, it’s going to be great, um you know which just doesn’t mean anything to people.
Eric Holmstrom — Yep. And and we used to do like Easter services at a different location, you know, with more seating.
Rich Birch — Right.
Eric Holmstrom — But we’ve just gone, man, we want the experience to feel as similar as possible on a Sunday morning. So our church family’s equipped to know what are we going to be talking about? What’s going to be happening? But then for that new person who comes, we want them to feel the familiarity of the parking experience, of dropping off their kids, of where they’re sitting.
Eric Holmstrom — And so that as they’re making that decision, “Am I going to come back again?”, they’ll know what that experience is going to be like. And then of course, we have an amazing next steps team that’s following up with these people. That is, we’re getting information. We’re inviting them to scan a QR code to connect with us. We have a gift for them. And then our team is doing a great job of following up with them and helping them take the next steps that they want to take.
Rich Birch — Yeah, it’s so good. Well, let’s think about the succession question again, you know, going back to that conversation. So for a pastor who might be listening in today, who is, they are the person that is going to be, you know, taking the baton.
Eric Holmstrom — Yeah.
Rich Birch — Maybe they’re before the actual transition, but they’re thinking about their first 90 days, 100 days.
Eric Holmstrom — Yes. Yes.
Rich Birch — What would what advice would you give to them? How how would you help them think about their their their initial days as they’re launching off?
Eric Holmstrom — Oh, that’s so great. Okay. So the first thing I tried to do was to make a commitment that I’m going to shepherd people and pastor people right where they are. And what I mean by that is there were people in our church who were grieving that our former lead pastor was leaving. And what they didn’t need from me was vision, vision, vision. What they needed from me is, Hey, I get it. I’m I’m sad too. Like I’m going to miss him.
Eric Holmstrom — And and so our job was to shepherd and pastor them. And by the way, I told this to all of our staff and our pastors. I said, don’t feel like you have to you know hype me up or or if people are sad that things are changing, that you have to try to convince them. Like there’s that whole change curve. It’s going to take people time and people are on different places. And so shepherding and pastoring people who were really struggling and and having a difficult time with the change, meeting them where they’re at.
Eric Holmstrom — There were also people who had recently come to our church. I just met ah a guy last Sunday who’s been coming for like a couple months now and he’s brand new to our church. And he’s like, man, I love it here. Love you, Pastor Eric. And and there was a guy who preached like a couple of weeks ago. I think he like led the church for like 30 years or something. He was great. He was amazing.
Eric Holmstrom — I’m like, Oh my goodness. You don’t know pastor Glenn Gunderson at all. You don’t know him.
Rich Birch — Yes.
Eric Holmstrom — And and so what he needs is vision for where we’re going.
Rich Birch — Yes.
Eric Holmstrom — So pastoring and shepherding people right where they are, instead of trying to force everybody into one category.
Rich Birch — Yeah, that’s good.
Eric Holmstrom — Second thing that I just felt the Lord leading me to do that I’ve just continued to do is I start every single sermon the exact same way. I tell our church every single Sunday, I greet the new people and it’s it’s a for everybody, whether you’re new or you’ve been a part of our church forever.
Eric Holmstrom — I greet them the same way. I say, I love you. And most importantly, God loves you. And that sort of came out of me asking this question, what do I wanna be remembered for? Like, what’s the thing that at the end of the day, these people are not gonna remember all my sermons, all my points, but if they if they remembered one thing about me as their pastor, what would it be? And it’s that I would want them to know I love them and that God loved them.
Rich Birch — That’s so good.
Eric Holmstrom — And 1 Thessalonians 2:8 really like has been my ministry motto. Paul says, because we loved you so much, we cared for you, we shared the gospel and we shared our lives as well.
Rich Birch — That’s good.
Eric Holmstrom — So Paul’s talking about this this ministry that’s born out of a deep love for the people that you’re pastoring. And so I I’m always praying right before I preach. I pray the same thing. God, would you put your message in me like a fire in my bones? And would you help me to see these people the way you see them and to feel about them the way you feel about them?
Rich Birch — That’s so good.
Eric Holmstrom — And I’ve had moments when I’ve been preaching where it’s like, I just feel like the Spirit of God deposits into my heart his incredible love for them. And I start tearing up over something.
Eric Holmstrom — But but I tell them every Sunday, I love you. And most importantly, God loves you. So that when I give them a convicting word, a challenging word, something where I’m calling them to a higher standard, they know it’s coming from a pastor that doesn’t want to beat them up or that doesn’t care about them or is trying to build some platform.
Eric Holmstrom — It comes from a pastor who loves them and who is deeply, deeply convinced that God loves them. So I’m sharing that with them um each Sunday. And I’ve heard from a lot of people that that that really resonates and and feels significant for them.
Rich Birch — Yeah it’s good.
Eric Holmstrom — Yeah.
Rich Birch — I think that’s great. I think the the thing to point out there that I think is, I just think is amazing is good is I think oftentimes we when we think about that kind of transition we can go to the like immediate the tactics or the whatever you know like oh make sure you meet with all these people or whatever. And what I’ve seen in churches that this transition has gone well is there’s a humility with both leaders, which both of you, which you have described him in these conversations today, like that, you know, when Glenn passed it to you, there was ah that humble moment. And he obviously continues to, you know, he gave some space, but has continued to handle himself in a humble way.
Eric Holmstrom — Yeah.
Rich Birch — You’re handling yourself with humility as well. And, you know, the, I like that you’re pushing on really ah a deeper issue, which is like, do you love these people at the end of the day? You know you’re not taking over some organization this is a family that you’re called to lead. And so I mean I think that’s just so good. That’s fantastic.
Eric Holmstrom — Yeah. And then, Rich, I would just want to say too, in addition to that is then starting to cast some vision and direction for, okay, where is God taking this church? So one of the things we did is we started to a new rhythm of Vision Sunday once a year. So we actually, it’s coming up in a couple Sundays. We try to do it right before summer. We do it actually, it aligns with our fiscal budget year. So one of the things that we tried to make a a commitment around is, hey, we’re gonna be a vision-driven church. We’re gonna have vision-driven budgeting. So it’s not just, hey, can I get $1,000 more than last year or whatever? It’s it’s what’s the vision that God has given you for your ministry, for your department, and we’re budgeting around that.
Eric Holmstrom — But that starts with me as I’m with my team, I’m a collaborative visionary. And as I’m hearing from the Lord, what’s the vision and direction for our church? And so ah first Sunday of June, we do a big vision Sunday where we celebrate what God has been doing. And where we cast vision for the next year. And so that’s part of what I’m doing too.
Rich Birch — That’s good.
Eric Holmstrom — And what I did early on and continue to do is to keep vision in front of our church of where are we going? What things are we starting? What are we praying and hoping to see the Lord do? And what’s their part in that?
Rich Birch — Yeah, that’s so good. Well, this has been a fantastic conversation. Any final words just as we wrap up today’s discussion?
Eric Holmstrom — Yeah, absolutely. Well, I would just say that the last thing I would want to say is I think as as a lead pastor or, and if preaching is a high priority for you, recognizing that we do so much leadership through our preaching.
Rich Birch — That’s the truth.
Eric Holmstrom — And so that that became a really important thing for me in terms of figuring out, okay, how do I go about writing the sermon? How do I edit the sermon? How do I prepare and practice the sermon and then ultimately get some evaluation on the sermon?
Eric Holmstrom — And so that’s been a journey for me of of learning how to do that well. And I think some of the things I’ve I’ve learned along the way is there’s parts of it you don’t love and that are more challenging. For me, it’s the editing.
Eric Holmstrom — And I think a lot of preachers and pastors are probably like that. You know, on Mondays, I’ll start going, man, I think I only have a 15 minute sermon here. By Thursday, I’m like, I’ve got an 80 minute sermon here. And so the the I think the difference between good sermons and great sermons is great sermons are are are ones where we cut out the good stuff. It’s all good stuff, but we cut out the good stuff to make enough room for the great stuff.
Eric Holmstrom — And then getting people’s feedback, you know? So after i write the sermon, I edit it, I still practice my sermons even before delivering them I have a rhythm of, they gotta be done by Thursdays because I wanna enjoy some of my weekend. And so I’m practicing my sermons, but then, after preaching my sermons, I have kind of an evaluation form that I give different people in our church to give me direct feedback because there’s things I’m not seeing.
Eric Holmstrom — And especially leading up into Easter and some of these invite Sundays, I’ll actually deliver my sermon to several people on our staff. They’ll give me direct feedback. And sometimes it’s not what I want to hear. Sometimes the story I’m so excited about, they’re going, hey, you know what? I don’t think it fits here. Or and my sermons have always been better because of their feedback.
Eric Holmstrom — And so that’s something I’m really passionate about is helping.
Rich Birch — That’s good.
Eric Holmstrom — We started a preacher’s club. That’s part of the, one of the things that I’m trying to do in terms of developing our ministry leaders. And so we started a preacher’s club where we meet once a month and, everyone gives, you know, or one or two people will give a 10 minute sermon and we give each other feedback. I share with them some tips and tricks, things I’m learning, and we watch other sermons and evaluate them.
Eric Holmstrom — And so ah that that’s been an important aspect, I think, for me is really is realizing that that for for our church, 90% of our community interacts with me on a Sunday morning through my sermon. And so I want to be really intentional to shepherd and pastor and care for them and to give them the very best that I can. And so that’s been some of the process for me.
Rich Birch — So good. That’s, that’s fantastic. That’s like a little preaching clinic you just gave us there. That’s so good. So many good things to unpack there. This has been a fantastic conversation, Eric. I really appreciate your time today. If, where do we want to send people online? If they want to track with you or with the church, where do we want to send them?
Eric Holmstrom — Oh man, well, you could go to our church webpage, purposechurch.com. We’re on Instagram, Purpose Pomona. You could follow me on Instagram, eric.h.holmstrom. Good luck spelling that. But I would love to you know I would love to interact with you on Instagram. That’s kind of the only place that I’m at.
But yeah, thank you. And Rich, this has been a really rich conversation rich rich conversation I appreciate you, man.
Rich Birch — Nice.
Eric Holmstrom — And I’m I’m grateful for your ministry.
Rich Birch — Thanks so much for being here today.







