Recently I was at a middle school and saw these bookmarks proudly displayed at the check out. They were no doubt put there to encourage the young people to read more. They are a leveraging the look of the "popular" band AC/DC to help make reading look appealing. The problem...

Today is World Water Day ... this is a cause that has grown to mean a lot to me over the last few years. I'm so proud of Liquid Church because we've really embraced this issue as a church. Your church should be involved in the clean water crisis and...

I've had the amazing privilege of working closely with three different Teaching Pastors. (Bruxy Cavey at The Meeting House, Carey Nieuwhof at Connexus Community Church and currently I'm working with Tim Lucas at Liquid Church.)  Navigating the teaching calendar ... coming up series branding ideas ... trying to figure out what...

Imagine a friend that just constantly talking about themselves and never stopped to engage in a dialogue. Is your church acting like that on your Facebook wall because all you ever do is advertise the next upcoming event or service that's going on?  How are you leveraging this social media...

When you are sending out a mass email from your church or even just an email appeal to a small group think about who the email is coming from because who the email is sent from is more critical than what is said in the subject line when it comes to...

The most recent study shows that 67% of adults use social media regularly. If 2/3rds of your church showed up to a meeting every week would you want to use that meeting to communicate with them? If that percentage of folks in your community came to an event in your...

The late (and great) Howard Hendricks once asked his seminary class "How much ministry does $100 buy?" He paused and his class considered the question.  He went on to answer "About $100 worth!" As church leaders we need to be thinking about the funding of the mission that God has...

Easter is right around the corner ... the time to plan out your "last week" strategy is right now! There will be a large percentage of your first-time guests that won't make a decision to attend your church until the days before Easter. So you need a plan that encourages...

We are just a few weeks away from Easter! This is one of those days in the calendar when people are willing to invite their family and friends to attend your church with them. This year we are adding some new components to our communication plan with our people. We're...

The language we use as church leaders has the potential to shape the culture of our church because it frames peoples thinking. Often the language we use when we launch a new ministry can set it on an unintended course simply through the way we've helped people understand it. Here...