Multisite Misconceptions: Video teaching won’t work here.
This week we’re looking at three common misconceptions that I’ve seen as churches consider launching into the multiplying their influence through this becoming a multisite church. I’ve seen these misconceptions in the churches I’ve worked directly for . . . and in the churches I’ve served in an advisory role.
“People in this part of the country aren’t as into the ‘celebrity pastor’ as out they are out there. Video teaching won’t work here.”
“We want our lead pastor’s to ‘smell like the sheep’ . . . we would never use video because we believe that the leadership needs to get dirty with their people.”
“Come on . . . I’m no Andy Stanley! Surely we can’t do that!”
Those are almost direct quotes I’ve over heard from church leaders considering multisite and whether or not to use video as the way to deliver teaching within the adult service at the new locations.
Each of those leaders today have thriving multisite ministries leveraging video as a part of their strategy.
I understand why church leaders feel creeped out by video teaching . . . the fact is that many other leaders have felt the exact same way . . . but what many have found is that it’s an incredibly effective way to help reach more people, more quickly!
Although video teaching is a critical element within the multisite movement – the fact is that the majority of multisite locations don’t use video exclusively to deliver content. [See the 2010 Multisite Report for More info] It’s not the only way to deliver content for your multisite . . . but should be carefully considered and not dismissed with a tangential consideration.
Here are some common trends seen when churches start living with “video teaching” as a way to deliver content to their remotely located adult services:
- Biggest Non-Issue – In most ways, it’s the easiest thing to replicate. Getting the teams, groups and community culture to replicate in a new location is considerably more difficult than producing “passable” video.
- The “Resisters” Aren’t Your Target – It seems to be that the people who don’t like this approach to teaching would probably be complaining about something at your church . . . they’ve just picked this to be the thing. They typically aren’t the people who you are trying to reach.
- People are trained to consume images – In some weird way – I think it makes communicators better when they are on video. People are trained to take in content through this format. They’ve been conditioned to listen and learn through video . . . they receive more “content” through that form than watching a live speaker on a stage.
- Releases more people into leadership! (Including more teachers!) Building up larger centralized locations limits volunteer opportunities … spreading the church through multisite creates more volunteer opportunities! That includes more spots for people in teaching roles . . . there are more spots to exercise the gift of teaching than on main stage on Sunday morning!
Later this week we’ll be looking at probably one of the biggest pain points early on for a lot of multisite churches!