Ministry leaders think if they just get their event or program "promoted from the stage" people will flood into it. Church communications people are peppered with requests all the time for people wanting to get "their deal" in the announcements. The urgency from those leaders leans towards desperate. However, the more...

As communications continues to shift towards more digital and online we've found an increasing value in producing regular invite promotional cards for our people. We used to only do this for "big days" or "special series" but we've shifted to do this for every series. Over this last year we've...

Have you ever noticed that the status updates used by a lot churches in Facebook or on Twitter feel less like an engaging conversation and more like a greasy used car salesman. "New series coming up this weekend!" "Join a Life Group this Spring!" "The Most Amazing Thing is Happening...

Sending out a weekly email to your team is an effective way to make sure that your people are focused on the same thing going into the weekend. A good weekly email is part logistics reminder part talking points and part motivational propaganda. If you don't currently send out weekly emails...

"By age 20, children will have spent 20,000 hours online — the same amount of time a professional piano player would have spent practicing…" - Dr. Urs Gasser (co-author of Born Digital) Students graduating from high school this year are at the leading edge of the digital native generation. Information technology...

Today's Guest Blogger is my friend Roscoe Lilly. Roscoe is the lead pastor at NorthStar Church in Albany, NY.  I love talking with leaders reaching people in tough communities and as you will read in this post Albany has been acknowledges as possibly the toughest place in the country to reach people...

When I first encountered Facebook it was when I was at a speaking event on a University campus that had access to up-start social network trying to take on MySpace. The student leaders we met with for lunch we're talking about this amazing new tool for connecting with each other....

Volunteer teams fuel churches. Imagine what would happen this coming weekend if your entire team didn't show up. Church would really stink. People gravitate toward where they feel valued. If you aren't taking the time to show and tell your volunteers that you value the contributions they make to the...

We've all had "one of those Sundays" when nothing seems to go right. The sound system was giving you all kinds of trouble. Videos were being fired at the wrong time. Team members didn't know their music. Feedback. Frustration. Feelings hurt. It was far from the kind of experience that you want...

A part of our role as church leaders is to be students of the culture we find ourselves in. Rather than just swimming along and doing things like we've always done ... we need to respond to the current changes in the culture around us. Here are three facts of...