communications

The Biggest Tip for Working with the Media as a Church Leader

One of the areas that we set out to improve at Liquid in 2012 was the way we worked with the press. We’ve been trying to get the media’s attention about what we’re doing as a church. We think that there is all kinds of “good news” happening around here and we want the world to know! We’re trying to follow Jesus’ direction to shine for the everyone to see what he is up to … and the press is one way for more people to see the work of Jesus in action!

In the same way, let your good deeds shine out for all to see, so that everyone will praise your heavenly Father. – Jesus (Matthew 5:16)

timonscreenHere are some of the highlights from this last year of coverage of our church:

When I reflect back on working with various members of the press over this past year I’m drawn back to one principle that has helped us the most in obtaining great coverage:

Writers, reporters and producers are busy people. Serve them. Make it easy for them to report on you.

Although we employ a lot of tactics to get the press attention … serving them is the biggest thing we can do. They all have bosses that have put incredible pressure on them to crank out stories and they are looking for organizations that make it simple and straight forward to report on. Organizations that make it easy to report on … get reported on!


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Rich Birch
Rich Birch is one of the early multi-site church pioneers in North America. He led the charge in helping The Meeting House in Toronto to become the leading multi-site church in Canada with over 5,000+ people in 18 locations. In addition, he served on the leadership team of Connexus Church in Ontario, a North Point Community Church Strategic Partner. He has also been a part of the lead team at Liquid Church - a 5 location multisite church serving the Manhattan facing suburbs of New Jersey. Liquid is known for it’s innovative approach to outreach and community impact. Rich is passionate about helping churches reach more people, more quickly through excellent execution.His latest book Church Growth Flywheel: 5 Practical Systems to Drive Growth at Your Church is an Amazon bestseller and is design to help your church reach more people in your community.